Core Feature

Every Client.
Completely Known.

Visit history, color formulas, preferences, notes, allergies, loyalty points, lifetime spend, and automated rebooking — the complete client record that turns first-timers into regulars and regulars into advocates.

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100%
Client visit history retained forever
3x
Higher retention with automated rebooking
40%+
Revenue lift from personalized re-engagement
0
Formulas lost when stylists leave
Full visit history per client
Color formula vault stored per client card
Automated win-back for inactive clients
Loyalty points tracked at every checkout

Complete Client Intelligence

Know Every Client Before They Sit Down

👤

Complete Client Profile

Every piece of information about a client in one place — searchable, accessible from any device in seconds.

Full name, contact info, photo
Referral source and acquisition channel
Allergy and sensitivity flags (shown prominently before appointments)
Preferred stylist and service preferences
Birthday with automated recognition
💇

Color Formula Vault

The feature that pays for itself. Never recreate a balayage from memory. Never lose a formula when a stylist leaves.

Formula history organized by date
Brand, ratio, processing time, and notes
Searchable by formula type or ingredient
Accessible from any device, any time
📋

Visit History

A complete timeline of every visit — services received, stylist, duration, amount paid, and notes.

Full service history with dates and prices
Products purchased at each visit
Staff notes per visit
Before/after photo attachments
Running lifetime spend total
🎯

Automated Retention

The system works to bring clients back — even when your team is too busy to follow up manually.

Rebooking reminders at configurable intervals
Win-back texts for clients inactive 60+ days
Birthday messages with optional offers
Post-visit review request automation
🏆

Loyalty Tracking

Points-based or punch-card loyalty that rewards clients for every visit and every retail purchase.

Automatic points accrual at checkout
Configurable points-to-reward ratios
Reward redemption at checkout
Loyalty tier levels with escalating benefits
📊

Client Analytics

Understand your client base at a level most salons never see.

Clients acquired by month and source
Average visit frequency by client segment
Top clients by lifetime spend
At-risk client report (overdue for rebooking)
"

When my senior stylist left and took her client list, I was devastated — until I realized every formula, every service note, and every client contact was still in Santurg. The clients stayed because the formula came with the salon, not with the stylist. That one feature saved thousands in lost revenue.

P
Patricia Oluwafemi
Owner, Studio Naturelle, Atlanta
★★★★★

Everything You Need to Know

Client data — including all formulas, visit history, and contact information — belongs to the salon, not the individual stylist. When a stylist leaves, their clients' complete records remain fully accessible.

Yes. Client data can be exported as a CSV at any time from your settings. You own your data completely.

You configure the inactivity threshold (e.g., 60 days since last visit). The system automatically identifies clients who meet the criteria and sends a personalized SMS with a booking link. You can customize the message and include a promotional offer.

Yes. Clients can access a self-service portal to view their upcoming appointments, visit history, loyalty point balance, and contact information. No app required — works in any browser.

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