Core Feature

Marketing Tools That
Fill Your Calendar

SMS campaigns, email marketing, loyalty rewards, referral engine, and AI-powered social media content — built into your salon platform, not bolted on as a separate subscription.

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90%+
SMS open rate vs 20% email
40%
Revenue lift from targeted win-back SMS
3x
More referrals with a structured program
0
Extra subscriptions for marketing tools
SMS campaigns sent directly from your client list
Loyalty program with no app required
Referral engine with automatic tracking
AI social media content generation add-on

Full Marketing Suite

Stop Hoping Clients Come Back. Make It Happen.

📱

SMS Campaigns

Text your entire client list — or a targeted segment — in minutes. 90%+ open rates mean your message is seen, not buried in an inbox.

Segment by service type, last visit date, or spend tier
Schedule campaigns for optimal send time
Short booking link auto-included
Delivery and response tracking
📧

Email Marketing

Branded email campaigns for promotions, seasonal offers, new service announcements, and newsletters.

Professional HTML email templates
Drag-and-drop campaign builder
Segment by client attributes or behavior
Open rate and click tracking
🏆

Loyalty Program

Keep clients coming back by rewarding every visit. No app required — loyalty tracks automatically at checkout.

Points earned per dollar spent on services and retail
Configurable reward levels and benefits
Bonus points campaigns (e.g., double points this weekend)
Loyalty status visible in client portal
👥

Referral Engine

Your happiest clients are your best salespeople — if you give them a reason to refer. Santurg automates the entire referral process.

Unique referral link per client
Automatic reward when a referral books and completes their first visit
Referral tracking in client records
Referral revenue report by source
🎂

Automated Campaigns

Set up once and let the system run. Birthdays, rebooking reminders, win-back messages — all automated.

Birthday message with optional offer
Rebooking reminder at configurable intervals
Win-back for clients inactive 60+ days
Post-visit review request
🤖

AI Social Media (Add-On)

Generate professional Instagram captions, promotion copy, and engagement posts for your salon in seconds — powered by Claude AI.

Instagram caption generation per service type
Seasonal promotion copy
Before/after post description writing
Branded tone configuration per salon
"

We sent one SMS campaign on a Tuesday morning — a $15 off offer for appointments that day and Wednesday. Within 4 hours, both slow days were fully booked. That one text generated $1,200 in revenue we would not have had. I have run 3 more campaigns since and every one has worked.

G
Gloria Sanchez
Owner, Glow Beauty Bar, Austin
★★★★★

Everything You Need to Know

The SMS add-on includes a monthly credit bundle. Additional credits can be purchased. Contact hello@santurg.com for current SMS pricing.

Yes. You can target campaigns by last visit date, service type, total spend, loyalty tier, or any combination. For example: clients who visited in the last 90 days but have not returned since, who have received a color service.

Each client gets a unique referral link they can share via text, social media, or word of mouth. When their referral books and completes their first appointment, both the referrer and the new client receive the configured reward automatically.

The AI social content generator is an add-on available for $19/month per organization. It integrates directly with your service menu and uses your salon's branding to generate relevant content.

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