Honest Comparison

Santurg vs. Boulevard

Boulevard is a premium salon platform with premium pricing ($175+/month). Santurg delivers comparable scheduling quality, adds full payroll and white-label branding, and costs 70% less.

Try Santurg Free ▶ Live Demo
Boulevard starts at $175/mo — Santurg starts at $49
Santurg includes payroll — Boulevard does not
White-label branding in Santurg — not in Boulevard
Save $1,500+ per year

Santurg vs. Boulevard — Feature by Feature

SanturgBoulevard
Appointment Scheduling Smart scheduling Precision scheduling
Online Booking Included Included
POS & Checkout Full POS Full POS
Staff Payroll Built-in module Not available
Commission Tracking Tiered + customBasic commission
Inventory Management Full + POsBasic
Color Formula Notes Per-client vault Client notes
Digital Intake Forms Custom + consent Available
No-Show Deposits Configurable Configurable
SMS & Email Marketing IncludedExtra cost
White-Label Branding Org-level Not available
Founding Member Pricing Available now Not offered
Multi-Language EN / ES / PT-BR English only
Starting Price$49/mo$175/mo
Annual Cost DifferenceSave $1,512/yr

Feature data based on published documentation as of 2026. Pricing reflects entry-level plans.

The Honest Comparison

Premium Features Without the Premium Bill

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$1,500+ Per Year Back in Your Pocket

Boulevard is excellent software. It is also $175+ per month, which is $2,100+ per year before add-ons. Santurg delivers the same core scheduling quality at $49/month — the difference funds a part-time employee hour every week.

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Payroll Is Included, Not Missing

Boulevard does not include a payroll or commission calculation module. Santurg calculates commission automatically for every stylist, every pay period. If you have employees, this alone justifies the switch.

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Your Brand, Not Boulevard's

Boulevard does not offer white-label branding at any tier. Santurg lets you set your salon's colors, logo, and favicon across the entire platform. For salon groups or upscale brands, this distinction matters.

Premium Quality. Accessible Price.

Try Santurg free for 14 days. No credit card. See the quality you expect from a premium platform — at a price that makes business sense.

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Everything You Need to Know

We encourage you to try the live demo at demo.santurg.com and judge for yourself. Santurg was designed with the same attention to scheduling precision, UX cleanliness, and salon-specific workflow as the top platforms in the market.

Santurg is an independent platform without the enterprise overhead and investor-driven pricing that comes with VC-backed competitors. We pass those savings directly to salon owners.

Yes. Santurg syncs with Google Calendar and iCal. Appointments created in Santurg appear in your connected calendar, and blocked time syncs back.

Founding Member pricing locks in a discounted rate for the life of your account — available while we are in early growth. Current members pay less than future members as the platform scales. See the pricing section at santurg.com/#pricing for current rates.

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